About the Brand
The story of the brand’s emergence is both unique and natural. Before the brand appeared, Svetlana Maslennikova, the creator, had been practicing yoga for over 10 years. She had been practicing all over the world, gathering her knowledge, and when she started teaching, she realized it was her life’s calling. Spending most of her time on the mat with her students raised questions about comfort and style during practice. At that time, there simply wasn’t much choice for stylish and comfortable fitness wear, especially for yoga. Svetlana was constantly searching for the perfect yoga attire.
Once, she
was offered to appear in an advertisement for a sports club. The director
assumed that the clothing should be sensual, restrained, and reflect the
essence of yoga. That’s when she realized that there could be something more
beautiful and comfortable than just a tight jumpsuit, and she ordered one from
a tailor. During the fitting, it became clear that she had never worn anything
more comfortable.
The shoot
went exceptionally well, the video became highly popular on social media, and
everyone asked where to get such a jumpsuit. That’s when Svetlana realized the
need to create a clothing line and completely devoted herself to the flow of
creativity. She spared no effort, investing herself, her time, energy, and soul
into creating the brand. The name had been chosen long ago for any product
related to yoga: TERRITORY OF YOGA. And she approached the clothing like no one
else, because by wearing the jumpsuit, you are defining the territory where
yoga takes place. In other words, it’s you.
When
Svetlana found the purpose of creating the brand, all the pieces fell into
place, and all her passions, creative energy, abilities, and education merged
into the brand TERRITORY OF YOGA. The logo consists of two powerful symbols,
forming one powerful, multifaceted, deep, and meaningful entity. The
intersection of two circles symbolizes fertility, reproduction, and cell
division. The shape formed in the middle is a symbol of wisdom and the feminine
principle, reminiscent in shape of the yoni, the female organ. Three circles intertwined
in the right proportion symbolize the unity and harmony of body, mind, and
soul. So, what do we have in total? It’s a feminine, fertile, evolving
principle that exists in harmony!
The brand’s signature became the form-fitting jumpsuit, which, like a second skin, contours the lines of an improving body. Filled with love and powerful energizing force, the jumpsuit is designed to motivate, support, and embrace each of those who chose the TERRITORY OF YOGA brand, not just as beautiful and comfortable yoga clothing, but as a symbol of perfecting harmony and embodying dreams into reality!
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